Have you noticed how there are lash artists popping up left, right and centre? Nearly everywhere you turn there's a new lash artist staking their claim to fame. Our industry has gotten so much attention within the past few years and it is not going to slow down any time soon. So, what does that mean for you and your business? How are you going to make yourself noticed? How are you going to show the enormous value that you have to offer? Well, when it comes to marketing, I see the same mistake time and time again. Beauty industry professionals often think that the first step they need to take to get heard, is to hop on social media, copy - paste - replicate and repeat from every artist out there that has a big following. There are millions of professionals striving to be the same cake when the secret ingredient is to be your own flavour. Granted, it's valuable to keep an eye on your mentors and Idols to learn from them. It's business suicide to not have your finger on the ball of all the hottest updates in this profession. But don't try and BE someone else. If you know more about your Lash Idol's personal colour scheme than you do about the Lash Artist staring back at you in the mirror? Then it's time to stop obsessing and focus a little bit more on your life today.
"Your Vibe attracts Your Tribe"
Do you realize that your clients have an intimate interaction with YOU at every stage of the appointment?From the first phone call or DM right until they leave your studio, they will experience your energy, your personality, your sense of humour. Even down to the tiniest detail of the fragrance of your shampoo. Believe me when I say, that there is no way you can make a success of your business in faking who you are.
Either you are underestimating your ability as a beauty professional or you think that your clients are not all that clued up. Trust me, they all have an inbuilt sixth sense. Any woman with intuition will see right through you. And that's every woman! So what IS the first step you should take when beginning to market your business? You must figure out WHO you are. If you are not one familiar with personality profile testing then here's your chance. My favourite free online test is The Myers-Briggs Type Indicator®. It's so accurate that's its pretty creepy! But oh so cool and uplifting to read who you are and what makes you feel alive. Find the link here. https://www.16personalities.com/free-personality-test It takes only 12 minutes to complete so why not. You've got nothing to loose, and a lot of insight to gain. Suggestion: Answer honestly even if you don't like the answer. Whilst in the zone, why not quickly do a High 5 Strengths test which explains what your top 5 strengths are. Give it a go, https://high5test.com/test/ Being genuine and authentic is easy when you know that INFP, ENFP, INSJ, ENSJ, ENTP, ESFP, INSP, INTP, ENTJ, INTJ, ISTJ, ESTJ, ESTP, ISTP, ESFJ or ISFJ, who is looking back at you in the mirror.
Congrats, you have discovered your personal brand.
Once you have learnt more about who you are and what you have to give to this beauty industry, you can now decide who you want to serve and transform the living daylights out of them! They will love you, for being you, and come back time and again. And trust me, being niched down to the max is not a bad thing. It is actually one of the smartest things you can do as a business owner.
Start creating YOUR tribe today!!!
I'd love to hear how it goes. I'm an INFP which means I'm fascinated in your growth. What personality type are you?